Tue. Mar 21st, 2023
‘BALIC to increase ‘Bharat’ focus, eyeing deeper inroads into Tier 2 and 3 cities’

Bajaj Allianz Life Insurance coverage Firm (BALIC), a number one non-public life insurer, has set its sight on increasing its give attention to ‘Bharat’, and intends to make deeper inroads into Tier 2 and Tier 3 cities within the coming days, stated its Managing Director & CEO, Tarun Chugh.

The technique to increase its ‘Bharat’ focus will basically journey on two pillars — enlarge the company community and the variety of financial institution partnerships, together with bringing extra Regional Rural Banks (RRB) into its distribution fold. This non-public life insurer is unlikely to go in for establishing of bodily branches for increasing into Tier 2 and Tier 3 cities, stated Chugh.

Chugh made it clear that enhanced focussed on Bharat doesn’t imply that prime cities are saturated so far as the corporate is worried. 

“Our first port of name for deeper penetration into Tier 2 and three cities will probably be company, as our company drive is already current in 400 areas. We’ll get deeper into Tier 2 and Tier 3 cities. We’ll get wider and deeper in company in these cities,” he stated. 

The elevated focus of the corporate on Tier 2 and Tier 3 cities is aligned with insurance coverage regulator IRDAI’s exhortation to insurance coverage sector to take steps to reinforce insurance coverage penetration throughout the nation. Though the annual premium collections of life insurance coverage sector has grown leaps and bounds between 2002 and 2022 from stage of $12 billion to about $110 billion now, the insurance coverage penetration is but to assemble momentum in step with financial progress. 

BALIC, which is ranked fourth when it comes to Gross Written Premium and New Enterprise Premium, is now the quickest (upwards of 30 %) within the non-public insurance coverage trade when it comes to progress in variety of new insurance policies. Final three years, the CAGR has been 30 %. 

BALIC has when it comes to particular person charge of recent enterprise (IRNB) recorded 38 % progress in first 9 months of this fiscal at ₹3,222 crore. Non-public life insurance coverage trade IRNB progress is at present at about 14 %. 

Chugh expressed confidence that BALIC will this fiscal develop its IRNB at double the trade stage. 

“ We’ll stay among the many prime 4 this fiscal when it comes to each GWP and NBP”, he added. 

Requested if BALIC will look to boost capital in 2023-24 to fund its enterprise progress, Chugh replied within the unfavorable. “ We’re nonetheless the best capitalised firm. We now have 560% solvency margin. Shareholders have been very sort and there’s lot of retained earnings with the corporate.  Capital will not be a difficulty and it’s considered one of our sturdy factors”, Chugh added. 


As a part of the personalisation journey, which is aimed to spice up buyer expertise, the corporate intends to border a Relationship Web Promoter Rating (RNPS), which is able to give an total thought of what buyer is considering the corporate throughout all contact factors.

“As a primary step we are going to combine our Buyer 360 platform with CRM. Then measure the expertise quotient after which put an total worth (rating) to it. Based mostly on knowledge, we are going to phase prospects into both Blissful, impartial or sad buckets. If a buyer occurs to fall into sad phase, we will then give attention to bettering outcomes for him and take him as much as both impartial or joyful phase”, Chugh stated.

He stated that the corporate would additionally look to leverage on its ‘nudge library’ to enhance buyer expertise. At present, greater than 60 % of BALIC service is thru buyer self service. 

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