Sure Petcare Announces Launch of New FELAQUA™ CONNECT

Sensible Gadget Precisely Screens your Cat’s Consuming Behaviour

CAMBRIDGE, UK (23 March 2021)Sure Petcare, the main pet expertise specialist, has introduced as we speak the launch of its newest product in its linked vary, FELAQUA™ CONNECT – a singular water supply and ingesting monitoring system for cats. FELAQUA™ CONNECT, designed in collaboration with main veterinary behaviourists, permits cat homeowners to maintain observe of their cats’ day by day water consumption through the SURE PETCARE™ App, whereas the good water supply system offers the cat with a supply of recent water.

Cat drinking from FELAQUA™ CONNECT

Cat ingesting from FELAQUA™ CONNECT

Every cat is registered to FELAQUA™ CONNECT through their microchip. FELAQUA™ CONNECT integrates with the SURE PETCARE™ app through a Hub, which permits the App to “speak” to the system and file the registered cat’s ingesting behaviour comparable to which cat drank, what time it drank, and the way a lot it drank. It additionally offers experiences on the cat’s general ingesting patterns on a day by day, weekly and month-to-month foundation. With this data, cat homeowners can simply detect any modifications of their cat’s ingesting patterns. The SURE PETCARE™ App additionally sends reminder notifications to fill the reservoir of FELAQUA™ CONNECT when the water is low, and water freshness reminders to encourage cleansing of the system.

FELAQUA™ CONNECT has a number of cat-friendly options, together with a large, shallow bowl that mimics a pure puddle and presents water in a approach that’s extra interesting and simpler to drink than from a traditional bowl. The bowl can also be water repellent inflicting the water to bead – in the identical approach that water stands up on a newly polished automobile – making it replicate and glisten and be extra enticing to cats.

The water is saved recent in an air-tight, gravity-fed reservoir that releases water into the bowl as it’s wanted. As a result of the system is battery powered, there are not any cables or want for {an electrical} energy supply, so the system may be positioned in any a part of the house to finest meet the cat’s ingesting wants.

Dr. Jon Bowen and Dr. Jaume Fatjó, main veterinary behaviourists, had been concerned within the design and growth of FELAQUA™ CONNECT. Dr. Bowen stated, “FELAQUA™ CONNECT offers a window into your cat’s well being and reaffirms the significance of hydration as a well being indicator. A change in water consumption is probably the most regarding well being indicator in middle-aged and senior cats. Fluctuations in consumption generally is a signal of sicknesses comparable to diabetes or kidney illness, and the earlier we intervene the higher the result. Correct hydration is crucial to keep up a cat’s well being.

“In a latest survey we discovered that 65 % of cat homeowners didn’t know that kidney illness is the most typical explanation for loss of life in cats of 5 years of age or older. Solely 3.4 % of cat homeowners recognised the entire essential indicators of dehydration and, much more alarmingly, over half of householders weren’t conscious that a rise in thirst was an indication of dehydration. Sixty % of cat homeowners in our survey stated they couldn’t give the vet an correct reply about how a lot their cat drinks every day. On condition that a rise in ingesting is the first indicator of kidney illness, and correct data is crucial for a speedy analysis, it’s doubtless that a number of kidney illness goes undetected for too lengthy.

“A tool like FELAQUA™ CONNECT tells you in case your cat is ingesting kind of than regular. It’s this perception that’s invaluable and offers peace of thoughts that they’re ingesting commonly,” Dr. Bowen stated.

FELAQUA™ CONNECT is on the market from Sure Petcare’s website from as we speak and main pet suppliers later within the 12 months. The Hub may also be bought individually from the website.

About Dr. Jon Bowen
Dr. Jon Bowen BVetMed DipAS (CABC) MRCVS is a graduate from the Royal Veterinary Faculty in London, the place he’s an honorary lecturer in behaviour and head of the Behavioural Medication Referral Service.

About Dr. Jaume Fatjó
Dr. Jaume Fatjó DVM, Dipl.ECAWBM-BM PhD graduated in veterinary medication and obtained his PhD from the Autonomous College of Barcelona. He’s a diplomate of the European Faculty of Animal Welfare and Behavioural Medication.

About Certain Petcare
Certain Petcare, the pet expertise specialist, offers pet merchandise that empower homeowners to care for his or her pets in totally new methods. Based in 2007, we now have developed an award-winning vary of microchip-operated pet doorways and feeders, which clear up many issues generally skilled by pet homeowners. SURE PETCARE™, together with HOMEAGAIN®, is a Companion Animal portfolio of digital merchandise inside MSD Animal Well being.

In 2017, Certain Petcare expanded its product vary to incorporate linked units designed to supply proactive pet care by giving homeowners information and perception into their pets’ day-to-day behaviours, actions, and routines. Over time, this data will present pet homeowners a higher understanding of their pet’s well being and well-being. Certain Petcare sells direct via retail shops and veterinary practices in 35 international locations.

By means of its dedication to The Science of More healthy Animals™, MSD Animal Well being provides veterinarians, farmers, pet homeowners and governments one of many widest ranges of veterinary prescribed drugs, vaccines and well being administration options and providers in addition to an in depth suite of digitally linked identification, traceability and monitoring merchandise. MSD Animal Well being is devoted to preserving and bettering the well being, well-being and efficiency of animals and the individuals who take care of them.

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Media Contact:
Tracy Postill
+44 (0) 7982 602005

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