Wed. May 18th, 2022
Sure Petcare Announces Launch of New FELAQUA™ CONNECT

Good System Precisely Screens your Cat’s Consuming Behaviour

CAMBRIDGE, UK (23 March 2021)Sure Petcare, the main pet know-how specialist, has introduced at the moment the launch of its newest product in its linked vary, FELAQUA™ CONNECT – a novel water supply and ingesting monitoring system for cats. FELAQUA™ CONNECT, designed in collaboration with main veterinary behaviourists, permits cat homeowners to maintain monitor of their cats’ every day water consumption through the SURE PETCARE™ App, whereas the sensible water supply system gives the cat with a supply of contemporary water.

Cat drinking from FELAQUA™ CONNECT

Cat ingesting from FELAQUA™ CONNECT

Every cat is registered to FELAQUA™ CONNECT through their microchip. FELAQUA™ CONNECT integrates with the SURE PETCARE™ app through a Hub, which permits the App to “speak” to the machine and document the registered cat’s ingesting behaviour comparable to which cat drank, what time it drank, and the way a lot it drank. It additionally gives stories on the cat’s general ingesting patterns on a every day, weekly and month-to-month foundation. With this data, cat homeowners can simply detect any modifications of their cat’s ingesting patterns. The SURE PETCARE™ App additionally sends reminder notifications to fill the reservoir of FELAQUA™ CONNECT when the water is low, and water freshness reminders to encourage cleansing of the machine.

FELAQUA™ CONNECT has a number of cat-friendly options, together with a large, shallow bowl that mimics a pure puddle and presents water in a approach that’s extra interesting and simpler to drink than from a standard bowl. The bowl can also be water repellent inflicting the water to bead – in the identical approach that water stands up on a newly polished automotive – making it replicate and glisten and be extra enticing to cats.

The water is saved contemporary in an air-tight, gravity-fed reservoir that releases water into the bowl as it’s wanted. As a result of the machine is battery powered, there aren’t any cables or want for {an electrical} energy supply, so the machine could be situated in any a part of the house to finest meet the cat’s ingesting wants.

Dr. Jon Bowen and Dr. Jaume Fatjó, main veterinary behaviourists, have been concerned within the design and improvement of FELAQUA™ CONNECT. Dr. Bowen stated, “FELAQUA™ CONNECT gives a window into your cat’s well being and reaffirms the significance of hydration as a well being indicator. A change in water consumption is probably the most regarding well being indicator in middle-aged and senior cats. Fluctuations in consumption generally is a signal of sicknesses comparable to diabetes or kidney illness, and the earlier we intervene the higher the result. Correct hydration is crucial to take care of a cat’s well being.

“In a current survey we discovered that 65 % of cat homeowners didn’t know that kidney illness is the commonest reason behind demise in cats of 5 years of age or older. Solely 3.4 % of cat homeowners recognised all the predominant indicators of dehydration and, much more alarmingly, over half of householders weren’t conscious that a rise in thirst was an indication of dehydration. Sixty % of cat homeowners in our survey stated they couldn’t give the vet an correct reply about how a lot their cat drinks every day. On condition that a rise in ingesting is the first indicator of kidney illness, and correct data is crucial for a speedy prognosis, it’s seemingly that a number of kidney illness goes undetected for too lengthy.

“A tool like FELAQUA™ CONNECT tells you in case your cat is ingesting kind of than common. It’s this perception that’s invaluable and gives peace of thoughts that they’re ingesting often,” Dr. Bowen stated.

FELAQUA™ CONNECT is accessible from Sure Petcare’s website from at the moment and main pet suppliers later within the yr. The Hub will also be bought individually from the website.

About Dr. Jon Bowen
Dr. Jon Bowen BVetMed DipAS (CABC) MRCVS is a graduate from the Royal Veterinary School in London, the place he’s an honorary lecturer in behaviour and head of the Behavioural Medication Referral Service.

About Dr. Jaume Fatjó
Dr. Jaume Fatjó DVM, Dipl.ECAWBM-BM PhD graduated in veterinary drugs and obtained his PhD from the Autonomous College of Barcelona. He’s a diplomate of the European School of Animal Welfare and Behavioural Medication.

About Positive Petcare
Positive Petcare, the pet know-how specialist, gives pet merchandise that empower homeowners to care for his or her pets in totally new methods. Based in 2007, we have now developed an award-winning vary of microchip-operated pet doorways and feeders, which clear up many issues generally skilled by pet homeowners. SURE PETCARE™, together with HOMEAGAIN®, is a Companion Animal portfolio of digital merchandise inside MSD Animal Well being.

In 2017, Positive Petcare expanded its product vary to incorporate linked units designed to offer proactive pet care by giving homeowners knowledge and perception into their pets’ day-to-day behaviours, actions, and routines. Over time, this data will present pet homeowners a larger understanding of their pet’s well being and well-being. Positive Petcare sells direct by means of retail shops and veterinary practices in 35 nations.

By means of its dedication to The Science of More healthy Animals™, MSD Animal Well being gives veterinarians, farmers, pet homeowners and governments one of many widest ranges of veterinary prescribed drugs, vaccines and well being administration options and providers in addition to an intensive suite of digitally linked identification, traceability and monitoring merchandise. MSD Animal Well being is devoted to preserving and bettering the well being, well-being and efficiency of animals and the individuals who look after them.

For extra data, go to www.surepetcare.com or join with us on LinkedIn, Twitter, Facebook or Instagram.

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Media Contact:
Tracy Postill
+44 (0) 7982 602005
Tracy.postill@maveagency.com

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